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Web Analytics

Web analytics is the analysis of technical information about the behavior of website visitors. We gather information about where visitors to your website are coming from, which websites (including search engines and directories) sent visitors to your website, which search words and phrases visitors used to find your website, which steps they took through the website, and more.

We can also discover which countries visitors are surfing from, which webpages are the most popular and least popular, steps taken through the website, most popular days and times of days, whether visitors are surfing from work or from home, etc.

The information in these reports can help us guide your internet marketing campaigns with a high degree of detail.

When it comes to top-class Web analytics reports and analysis, we offer the following two brands:

  • Google Analytics
  • ClickTracks Pro/Lyris HQ

Both are award-winning web analytics solutions.  Both of these solutions enable us to manage, measure, audit, and report upon the search marketing activities that we perform for our clients.  From PPC to SEO to SEM, we can provide you with the types of information that you need to make intelligent, informed decisions about where to invest your valuable marketing dollars.

Web analytics provides invaluable quantitative data – so much so – that we base many of the decisions that we make when optimizing your website and your online campaigns, upon the all-important data that these reports contain. It is eye-opening to discover the types of information that can be gleaned from these reports:

  • Number of Visitors
  • New vs. Returning Visitors
  • Page Views
  • Pages Per Visitor
  • Time on Page
  • Time on Site
  • Bounce Rate
  • Referring Search Engines
  • Referring Websites
  • Percent Direct Traffic
  • Map Overlay
  • Top Entry/Exit Pages
  • Top Content
  • Pages With Most Visitors
  • Page Analysis
  • Keywords
  • Search Terms
  • Site Overlay
  • Funnels / Goals
  • Total Conversions
  • Conversion Rate
  • Cost Per Click
  • Cost Per Visitor
  • Number of Purchases
  • Total Revenue
  • Revenue Per Visitor
  • Return on Ad Spend
  • Advanced Segmentation
  • Motion Chart
  • Browser Types/Operating Systems
  • Languages
  • Countries with Most Visitors
  • Regions with Most Visitors
  • Mobile Data
  • Benchmarking
  • Adwords Campaign Data
  • …and more!

If you have any questions about web analytics or our web analytics reports, please contact us and we will be happy to talk with you and answer all of your questions.