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What is Search Engine Optimization?

Search Engine Optimization, also known as SEO, is the art and science of marketing a website through the power of search engines, such as Google and Bing. The goal of SEO is to deliver more targeted traffic to your website by enhancing your organic listings –the natural, unpaid placement of your website – in search engine results.

Read more on the process of search engine optimization and Internet marketing.

Why is Search Engine Optimization so important?

Search engines are how your most qualified prospective customers are likely to find you. When buyers arrive at your website from a search engine, they are actively seeking what you offer. They don’t need to see six ads first, or be courted by banners or other forms of advertising. They are already 90% sold!

Search engine optimization makes it easy for those customers who are ready to buy and actively looking for your services to find you.

That is, if your website is near the top of the search results pages: 

  • 75% of users never scroll past the first page of search results.
  • 93% of all online experiences begin with an Internet search.

Buyers are making purchasing decisions based on search engine results every minute of every day. However, if your site is buried on page four or deeper, the chances of new clients finding your website are practically zero.

How much does Search Engine Optimization cost?

One of the best things about Search Engine Optimization is that all of the click-throughs you receive are free!

While there is an initial investment in hiring a SEO firm to help improve your rankings, there is zero cost per click.

Net Site Marketing™ specializes in providing Search Engine Optimization services to businesses in the B-to-B, industrial and manufacturing sectors. We offer a variety of marketing packages to help you get the results you desire within your marketing budget.

If you’re ready to improve search engine rankings, make it easier for new customers to find you online and increase conversions (sales), the experts at Net Site Marketing™ are here to help.

We’d be happy to answer any questions you may have. Contact us for a free consultation!