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Current Landscape for USA Exporters

Posted on May 31, 2017 in E-Commerce, Global Marketing, Inbound Marketing, International Marketing, Internet Marketing, Manufacturing, SEO, Social Media Marketing |

by Net Site Marketing

Panama Canal

Panama Canal

Over the past year, the US dollar has continued to strengthen, and global online sales have increased both in popularity and commonality. With many consumers and businesses unable to gain access to needed goods that are not widely available in brick & mortar stores in the US or abroad, the need for global e-commerce has continued to rise.

US companies that are working to gain market share in the United States, are wise to also look towards foreign markets where opportunities for expansion are promising. Those that have yet to try global e-commerce, may well be missing out.

Continue reading Current Landscape for USA Exporters

Enhance Your Website’s User Experience with Microinteractions

Posted on Apr 28, 2017 in Inbound Marketing, Internet Marketing, SEO, Social Media Marketing |

by Net Site Marketing

Microinteractions have quickly become one of the best techniques for providing a more positive and engaging user experience. Microinteractions are understated responsive actions concentrated on accomplishing a single task within a website. Almost all of the applications that we see daily are filled with microinteractions.

These interactions typically serve for these small, but crucial functions:

  • Accomplish a small task
  • Enhance direct operation of an action
  • Allow users to visualize results of their actions and prevent errors
  • Provide communication for feedback or the result of an action

Continue reading Enhance Your Website’s User Experience with Microinteractions

Microsoft Bought LinkedIn Part II: What We’ve Seen So Far

Posted on Mar 31, 2017 in Inbound Marketing, Internet Marketing, LinkedIn, Social Media Marketing |

by Net Site Marketing

Microsoft LinkedIn Merger

LinkedIn CEO Jeff Weiner, Microsoft CEO Satya Nadella & LinkedIn founder Reid Hoffman

Six months after Microsoft released plans to purchase LinkedIn for more than $26 billion (see our Part I blog post) we have learned even more about why this high-price-tag acquisition was so valuable. Microsoft recently announced that LinkedIn Founder Reid Hoffman has accepted an invitation to join its board.

After the acquisition, Microsoft released various goals set for its LinkedIn integration plan, including specific areas where the company will leverage this professional social network: Continue reading Microsoft Bought LinkedIn Part II: What We’ve Seen So Far

How Google’s Penguin 4.0 Update Could Affect Global Marketing

Posted on Nov 30, 2016 in Global Marketing, Google, International Marketing, Internet Marketing, SEO |

by Net Site Marketing

penguin 4.0Google regularly updates its algorithms to keep itself on the forefront of delivering top-quality search results to its users. One of the more important algorithm updates is called “Penguin,” which was first launched in 2012. In Q4 of 2016, Google launched the biggest makeover ever of Penguin and rolled it out for all languages:  Penguin 4.0.

Continue reading How Google’s Penguin 4.0 Update Could Affect Global Marketing