Main Menu
(828) 684-4445
Helping Businesses Expand Nationally and Globally!
Pages Menu

B2B Internet Marketing Blog

Microsoft Bought LinkedIn Part II: What We’ve Seen So Far

Posted on Mar 31, 2017 in Inbound Marketing, Internet Marketing, LinkedIn, Social Media Marketing |

by Net Site Marketing

Microsoft LinkedIn Merger

LinkedIn CEO Jeff Weiner, Microsoft CEO Satya Nadella & LinkedIn founder Reid Hoffman

Six months after Microsoft released plans to purchase LinkedIn for more than $26 billion (see our Part I blog post) we have learned even more about why this high-price-tag acquisition was so valuable. Microsoft recently announced that LinkedIn Founder Reid Hoffman has accepted an invitation to join its board.

After the acquisition, Microsoft released various goals set for its LinkedIn integration plan, including specific areas where the company will leverage this professional social network:

  • Microsoft will integrate LinkedIn’s identity and network, into Microsoft’s Outlook and the rest of the Office Suite
  • LinkedIn notifications will appear within the Windows Action Center
  • When LinkedIn members draft résumés in Word, they can update their profiles, and discover and apply to jobs on LinkedIn
  • LinkedIn Learning will be available across the Office 365 and Windows ecosystem
  • LinkedIn will extend the reach of Sponsored Content across Microsoft properties
  • Enterprise LinkedIn Lookup will be powered by Microsoft Active Directory and Office 365

Initially, it was hard to gauge the ingenuity of this merger. CEO Satya Nadella is only three years into a turnaround that many believed was not possible. When he was first promoted to CEO back in 2014, Microsoft was in bad shape, and just six months prior to that, the company had even posted its first-ever quarterly loss.

Here was the key breakdown: Microsoft’s core business was declining. Unfortunately, this decline was set in motion more than a decade ago, when most all ventures owned and ran Windows-powered servers and PCs. Microsoft had set-up a very comfortable shop in the middle of an innovative dilemma and had few incentives to invest in future businesses that could upset the business it was already in. It also had a poor reputation, particularly in Silicon Valley, as a company that didn’t partner with outsiders or newcomers. It derided the open-source community and looked down at tech start-ups.

As a board member, Hoffman will serve as Microsoft’s “Ambassador in the Valley.” This ripple effect has the strong potential to be incredibly valuable as Microsoft competes for partners and rising-star talent.

Now three years later, Microsoft has been profitable for the past four quarters, and in January, it exceeded analyst expectations and doubled its revenue from cloud-computing platform and service Azure. Its search engine, Bing, has a hold on one-fifth of the search engine market (and even more, if you include AOL and Yahoo search engines, which are both powered by Bing).

Stay tuned for more on this interesting merger!

For answers to most any question about digital marketing, email or call us today!

Inside the USA: 828-684-4445

Outside of the USA: 00 1 828 684 4445


How Google’s Penguin 4.0 Update Could Affect Global Marketing

Posted on Nov 30, 2016 in Global Marketing, Google, International Marketing, Internet Marketing, SEO |

by Net Site Marketing

penguin 4.0Google regularly updates its algorithms to keep itself on the forefront of delivering top-quality search results to its users. One of the more important algorithm updates is called “Penguin,” which was first launched in 2012. In Q4 of 2016, Google launched the biggest makeover ever of Penguin and rolled it out for all languages:  Penguin 4.0.

Continue reading How Google’s Penguin 4.0 Update Could Affect Global Marketing

For Manufacturers: Google AdWords Launches Affiliate Location Extensions

Posted on Oct 31, 2016 in Google, Inbound Marketing, Manufacturing, PPC |

by Net Site Marketing

This month Google AdWords announced via Google+ that they are rolling out affiliate location extensions in the U.S.A.

Affiliate location extensions will allow manufacturers to encourage and curate offline marketing efforts by using Google searches in a new way!

Continue reading For Manufacturers: Google AdWords Launches Affiliate Location Extensions

Exporting & International Inbound Marketing

Posted on Sep 30, 2016 in E-Commerce, Global Marketing, Google, Inbound Marketing, International Marketing, Internet Marketing, Manufacturing, PPC, SEO |

by Net Site Marketing

Orchestrate International Inbound MarketingMore than 95% of the world’s companies and industries operate outside of the United States.* Exporting provides the basis and the impetus for your company to reach the exciting and lucrative global market! As you pursue and widen your exporting initiatives, you will acquire a wider client market. These new clients will grow your bottom line, use your production capabilities fully, and increase competitiveness across all markets.

Continue reading Exporting & International Inbound Marketing