Content Marketing Campaigns
Content marketing is a marketing technique where valuable, relevant content is created, distributed and marketed.
Its goals are to:
- Attract and acquire a clearly defined audience;
- Gain targeted inbound links to a website;
- Help said website rank higher for its ‘money’ keywords;
- Increase targeted traffic to said website;
- Drive profitable customer actions; and
- Retain customers and increase customer lifetime value.
E-zine Advertising and Newsletter Sponsorship
One of the most cost-effective means of promotion on the internet is e-zine advertising or sponsoring an online newsletter.
What is an E-Zine?
Ads in e-zines and newsletters usually cost less than $100, and sometimes as little as $10. They are often unbelievably inexpensive when you consider the highly targeted nature of the subscribers.
Let’s discuss these two types of promotion venues: E-zine Advertising and Newsletter Sponsorship.
E-zine Advertising involves placing your 3-line or 4-line text at various places in an e-zine. Usually the top and the bottom spots are priced higher. Some e-zines consist almost entirely of strings of 3- to 4-lines of text from different advertisers, while others limit the number of advertisers to 1 per issue. The greater the level of exclusivity, the more valuable the placement becomes.
Sponsorship opportunities usually involve being the sole advertiser in a given issue and having a prominent place (usually at the top). With sponsorship, it’s a requirement that the newsletter be focused tightly on your target market. For example, if your product is dog shampoo, you’d want to sponsor a newsletter that’s exclusively about dog shampoo. But that’s such a specialized subject, chances are such newsletter doesn’t exist. However, there are newsletters about owning dogs, and showing dogs. Readers of these newsletters would be interested in your product. The secret is targeting.
When planning an e-zine advertising campaign, it is vitally important that the effort be highly focused toward your target audience. When we plan and execute your campaign, we will be sure to reach your target audience. That’s the real power of ezine advertising: Targeting. Your ads will produce better results if the readers are interested in your product or service.
If you advertise in just five targeted ezines and receive thirty responses per week per publication, you will receive 600 qualified leads per month! If only ten percent of these leads result in sales, it still means an additional sixty sales per month! These calculations don’t even include the potential for ad-on and repeat sales.
As you can see, targeting your advertising can result in very nice profits for your business. Even with a targeted audience, the results that you experience will vary significantly, depending upon the particular opportunity or product being offered. The other big factor that influences the success of the campaign is the advertisement itself. Net Site Marketing™ can provide you with ads that will get results!
In addition, e-zine advertising combined with the tracking services we provide will get you well-positioned for a successful campaign.
Let Us Make Your Advertising Dollars Work For You!
We’ll work as your broker, and we’ll present you with multiple lists of e-zines and online newsletters from multiple sources, all highly targeted towards your market. You only have to work with one transaction, through us, and we do the rest. Because of the relationships that we have established with all of the publishers, the costs are exactly the same as if you went directly to the publishers yourself.
No matter how remote or exclusive your niche market is, if there are newsletters for it, we certainly can find them for you! We’ll bring you the most targeted, responsive traffic ever!
Opt-In List Building
What is an opt-in list? It’s a list of people who have specifically asked to receive future communications from a specific website or organization. Thus, they have provided their e-mail addresses voluntarily. They usually do so by joining a mailing list, or subscribing to an online newsletter or e-zine.
Opt-in list building is one of the most important steps you can take in growing your business.
Why? Because the highest success rates for any marketing campaign are always garnered from your own opt-in e-mail list! You’ll achieve higher per-capita conversion rates (sales percentages) from your own opt-in list than from any other form of advertising, bar none!
On your website, you need to provide a way for people to join your list. Putting the sign-up box on your webpage is the easy part. It’s the programming behind the box that’s a bit more complex. There are basically two ways to setup the programming for e-mail address collection: (A) On-Site and (B) Off-Site.
(A) On-Site: All of the programming is within your website. This means that when your visitors go to join your mailing list, they remain on your website, and the information that you collect remains on your server (the computer where your website is hosted). Thus, you have complete control over your subscribers’ information and its security. This is the professional, elegant approach.
(B) Off-Site: Your visitors will be transported to the website of the list building company. After the visitors have filled out some forms, they will be shown a link which, if they click on it, will transport them back to your website. Your subscribers’ information is stored at the list building company’s website. Though most of these websites promise not to ‘borrow’ your subscriber information, and to keep the information safe and secure, we feel it just isn’t as safe as if it were collected by your site and stored on your server. This solution is free if you set it up yourself. Or we can set it up for you for a small fee.
Here are some of the best opt-in list building tips:
- Publish your own newsletter.
- Offer a free report which will interest your prospects.
- Hold a sweepstakes (the prospects have to register to win).
- Promise and deliver special discounts to subscribers..
It’s OK to combine helpful information with sales offers and updates on what your company sells. When you send e-mail to your subscribers, remind them how they got on the list, so they won’t think they’re “getting spammed” (receiving junk e-mail). Always remind people that they can remove themselves from your list any time they wish. Unsubscribe instructions are usually posted at the bottom of every e-mail sent to the list.
Major Benefit: It’s quick, easy and free to send an e-mail to everyone on your list! It’s great for building relationships, brand awareness, and repeat visits to your website!