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Search Engine Marketing Case Studies

Water Professionals® Case Study

Services Performed:

Search Engine Optimization and Pay Per Click Advertising

URL: www.waterprofessionals.com

Niche: Industrial water treatment equipment/solutions

Background:

Since 1947, Water Professionals® has provided high quality processed water, industrial water treatment equipment, and water-related services for a variety of industries. Their history of sales and service includes some of the most respected companies in their various fields. Water Professionals® was working with an advertising agency that had done a poor job with their SEO and PPC campaigns. Water Professionals® came to us for help.

Challenges:

WaterProfessionals.com needed to be more easily found in the search engines, in order to achieve a greater number of leads, thus gaining market share. Pay Per Click Problems: Their pay per click campaigns were performing poorly and their money was being wasted, yet the ad agency was not providing them with PPC reports – thus keeping them in the dark about what exactly was wrong with their pay per click campaigns.  SEO/SEM Problems: Their website was quite large and not one single webpage had been properly optimized. The optimization that was performed in the past, was based upon a poorly researched keyword list, making the past SEM Campaign destined to fail before it was even launched!

Other Concerns Included:

  • Slow Download Speeds
  • Overly Large File Size of Main Page
  • Multiple IP Number Issues
  • Missing Sitemaps
  • Missing Robots.txt File

Strategy:

SEO/SEM: In-Depth Keyword Research/Analysis builds the Cornerstone of every great Search Engine Marketing Campaign, and we spent over 50 hours researching and analyzing keywords and keyword combinations, to discover which keywords were going to bring this website the greatest numbers of targeted traffic. State-of-the-art SEO was performed on the website, and additional content-rich and informative webpages were built to further solidify and unify the themes of the website. Supporting SEO activities included creating quality relevant content aimed at WaterProfessionals®’s target market, publishing some at the website, publishing some at niche websites and relevant social media platforms, linking said content to waterprofessionals.com and promoting said content. Our SEO activities also included niche link building and social media marketing, and more.

PPC: We were challenged with the enormous job of rebuilding this client’s two, large, PPC accounts from scratch, and quickly fine-tuning them, thus turning them into smoothly-running money-making machines!  Water Professionals® was thrilled to receive generous reports that were replete with solid data and summarized with acute clarity!

* Success! *

Great Positions Achieved!

WaterProfessionals.com achieved twelve #1 positions in the top search engines where there were zero! (and that’s not including names, like “Water Professionals” or “waterprofessionals.com”)

Total Top Ten Positions:  63

Total Positions in Top Three Results Pages:  164

Traffic Success!

We made big improvements in the targeted traffic that WaterProfessionals.com receives!

Visitors from Search Engines Increased by 46%:
First Month of Campaign:  1,171 visitors
Sixth Month of Campaign:  1,715 visitors

Monthly Traffic Increased by 34%:
First Month of Campaign:   2,226 visitors
Sixth Month of Campaign:   2,989 visitors

Increased by 17%:>
First Month of Campaign:  1,316 pageviews
Sixth Month of Campaign:  1,546 pageviews

Sunray, Inc. Case Study

Services Performed:

  • New Website (new look/new backend), Incorporate Existing E-Commerce
  • Search Engine Optimization and Pay Per Click Advertising

URL: www.sunray-inc.com

Niche: Manufacturer of Polyurethane Wheels and Custom Polyurethane Products

Background:

Since 1978, Sunray, Inc. has been manufacturing all types of polyurethane wheels and polyurethane products, both standard and custom. This industry leader in the U.S. and Canada had a goal to become the #1 provider of polyurethane wheels and polyurethane products in North America, and they came to us for help.

Challenges:

Sunray, Inc. requested a brand-new website and a Search Engine Marketing Campaign. They needed to be able to bring their existing e-commerce shopping cart into the new website – and manage the new website and the e-commerce themselves in-house. They needed the SEO re-done because they needed top-notch search engine positions for their products, in order to increase sales and gain market share.

Other Concerns Included:

  • Browser Incompatibility
  • Poor Validation
  • Poor Website Architecture
  • Poor Usability
  • Missing Sitemaps
  • Missing Custom 404 Page
  • Poor Optimization of Meta Data
  • Un-optimized Content and Links
  • Poor Link Popularity
  • Poor Google PageRank
  • Poor Search Engine Positions

Strategy:

We designed and built a gorgeous new look/new website, with improved navigation and usability. We re-did the backend using a content management system so that the client can easily make changes to the website. We optimized every webpage, adding content where needed, and even adding new content-based webpages to help support the most important keywords. We solved all of the above challenges. We performed our state-of-the-art Search Engine Marketing for the website, beginning with in-depth keyword research/analysis, and multiplied the number of quality/relevant inbound links, using a variety of methods which included press release writing/distribution, article writing/distribution, and social media marketing, among many others.

* Success! *

Great Positions Achieved!

We raised the number of #1 positions from 15 to 54 #1 positions for relevant keywords!  (All not including names like “Sunray” or “sunray-inc.com”)

Terrific Traffic Increases!

The following statistics show actual traffic increases for sunray-inc.com:

Traffic Increased by 2,000 Visitors/Month:

Month 1: 6,750 visitors    Month 6: 8,816 visitors

Traffic from Search Engines Nearly Doubled:

Month 1: 2,885 visitors    Month 6: 4,426 visitors

Main Page Pageviews Increased by 1,000/Month:

Month 1: 1,428 pageviews    Month 6: 2,431 pageviews


Contact us today and find out how we can harness the power of the Internet for you and your business!