B2B Online Marketing Statistics
Digital marketing is the top area of marketing spending for 56% of Business-to-Business marketers in 2020.
Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.
~ Digital Gyd
57% of Business-to-Business marketers stated that SEO generates more leads than any other marketing initiative.
Digital ad spending accounts for more than half of all US media ad spend and will account for more than two-thirds by 2023.
The amount of budget dedicated to mobile devices quadrupled in the last five years to 12.8% in 2019. For 2020 marketing, CMOs expect this trend to continue over the next five years until it hits 21.8%.
~ The SMO Survey
Just under half the world (49%) is now active on social media, meaning 3.80 billion people use social media platforms every month. This is a 9.2% increase, or an extra 321 million people, compared to January 2019, representing a large rise.
As of January 2020, there were 4.54 billion internet users across the world, representing a penetration rate of 59% of the global population.
48% of marketers plan to include YouTube to their content marketing. 46% of marketers plan to include Facebook video to their content marketing. 61% of marketers say improving Search Engine Optimization and growing organic presence is their number one inbound marketing priority.
~ HubSpot Marketing Statistics
88% of B2B Marketers agree that Content Marketing is an important component of their organization’s marketing program.
~ 7th Annual B2B Content Marketing Benchmarks, Budgets, and Trends
82% of survey respondents use both Social Media and Organic SEO as part of their inbound marketing tactics.
~ Demand Metric’s Inbound Marketing Effectiveness Report
66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. 65% of marketers say generating traffic and leads is their top challenge.
~ The Ultimate List of Marketing Statistics from Hubspot
Content marketing generates three times more leads than traditional marketing per dollar spent.
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
~ Search Engine Journal
Approximately 91% of companies with revenues over 500 million, are using digital video, making it the top form of digital advertising among organizations of this size.