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B2B Online Marketing Statistics

Over a third (36%) of marketers are actively trying to integrate digital and traditional marketing activities, with a quarter saying they have limited integration and 13% saying their approach is ad hoc and not integrated. Just 15% say they are fully integrated, with a further 6% optimizing their approach.

~ Smart Insights, Managing Digital Marketing 2019

Shockingly, nearly half (45%) of businesses don’t have a digital marketing strategy, but they are doing digital marketing.

~ Smart Insights, Managing Digital Marketing 2019

Ranking first on SERPs (Search Engine Results Pages) is more important than ever. On desktops, position #1 achieves an average CTR (Click-Through Rate) of 19.3% compared to position #10 with 2.2% CTR. Similarly, on mobile, position #1 achieves 27.7% CTR and 2.8% for position #10.

~ SEO Clarity CTR Study 2019

46% of advertisers are increasing their advertising investments on Search in 2019.

~ WordStream 2019

Nearly two-thirds of people (63%) are most likely to click on a Google search advertisement. The number of people who are most likely to click on search ads on other sites – Amazon (15%), Youtube (9%), and Bing (6%) – is less than half of the number who are most likely to click on Google search ads.

~ Search Engine Marketing: What Makes People Click on Search Ads, 2019

Over 50% of marketers intend to add additional technology in 2019 to their Account Based Marketing stack.

~ Terminus, State of Account-Based Marketing, 2019

48% of marketers plan to include YouTube to their content marketing. 46% of marketers plan to include Facebook video to their content marketing. 61% of marketers say improving Search Engine Optimization and growing organic presence is their number one inbound marketing priority.

~ HubSpot Marketing Statistics

88% of B2B Marketers agree that Content Marketing is an important component of their organization’s marketing program.

~ 7th Annual B2B Content Marketing Benchmarks, Budgets, and Trends

82% of survey respondents use both Social Media and Organic SEO as part of their inbound marketing tactics.

~ Demand Metric’s Inbound Marketing Effectiveness Report

66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. 65% of marketers say generating traffic and leads is their top challenge.

~ The Ultimate List of Marketing Statistics from Hubspot


Content marketing generates three times more leads than traditional marketing per dollar spent.

~ DemandMetric

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

~ Search Engine Journal

Approximately 91% of companies with revenues over 500 million, are using digital video, making it the top form of digital advertising among organizations of this size.

~ Forbes