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B2B Online Marketing Statistics

38% of marketers plan to spend more than 60% of their marketing budget online, vs. offline marketing methods.

~ Demand Wave 2017 State of B2B Digital Marketing

48% of marketers plan to include YouTube to their content marketing. 46% of marketers plan to include Facebook video to their content marketing.

~HubSpot Marketing Statistics

61% of marketers say improving Search Engine Optimization and growing organic presence is their number one inbound marketing priority.

~HubSpot Marketing Statistics

88% of B2B Marketers agree that Content Marketing is an important component of their organization’s marketing program.

~ 7th Annual B2B Content Marketing Benchmarks, Budgets, and Trends

82% of survey respondents use both Social Media and Organic SEO as part of their inbound marketing tactics.

~ Demand Metric’s Inbound Marketing Effectiveness Report

85% of Manufacturing marketers are using content marketing and 63% of those Manufacturing marketers say that Search engine marketing is their most effective paid method of content promotion that their organization uses.

Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends

66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. 65% of marketers say generating traffic and leads is their top challenge.

~ The Ultimate List of Marketing Statistics from Hubspot

Fifty-nine percent of manufacturing marketers say their organization has become much more or somewhat more successful at content marketing compared with one year ago. Of that group, 82% say their increased success is because they are doing a better job at content creation (producing higher-quality content, getting more efficient at content).

Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends

In 2016 when polled about the methods of consistently gathering quality leads, B2B digital marketers replied that they rely mainly on email (75%), as well as a mix of organic (67%) and paid (47%) search, and social media (44%). Coincidentally, email (59%) was also named the top channel for driving revenue, with organic search (50%) close behind.

~ 2016 State of B2B Digital Marketing

In 2016 when polled about mobile-friendly websites, most respondents (79%) said they have mobile-friendly websites – up from just 57% in 2014 – despite that nearly one third of B2B marketers saw less than 20% of their traffic coming from mobile.

~ 2016 State of B2B Digital Marketing

By 2016, advertisers will spend $77 billion (as much as is spent on TV advertising today) on the following online marketing activities: Search marketing, display advertising, mobile marketing, email marketing, and social media. These online marketing tactics will grow to 26% of all advertising spend as they are embedded in the marketing mix.

~ Forrester Research

59 percent of B2B marketers and 49 percent of B2C marketers credit SEO with having the biggest impact on lead generation — in both cases, those numbers are significantly higher than both PPC and social media.

~ 2012 State of Digital Marketing Report

OTHER STATS:

Content marketing generates three times more leads than traditional marketing per dollar spent.

~ DemandMetric

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

~ Search Engine Journal

Approximately 91% of companies with revenues over 500 million, are using digital video, making it the top form of digital advertising among organizations of this size.

~ Forbes

Users exposed to both a brand’s social media and paid search programs are 2.8 times more likely to search for that brand’s product compared to those only exposed to paid search.  Source: Comscore, GroupM, and M80 study, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption”.

Citing a recovering economy and increasing marketer interest in the space, research company eMarketer recently raised its 2010 spending forecast for advertising on social networks by nearly 30% to $1.68 billion domestically.