B2B Online Marketing Statistics
By 2016, advertisers will spend $77 billion (as much as is spent on TV advertising today) on the following online marketing activities: Search marketing, display advertising, mobile marketing, email marketing, and social media. These online marketing tactics will grow to 26% of all advertising spend as they are embedded in the marketing mix.
~ Forrester Research
59 percent of B2B marketers and 49 percent of B2C marketers credit SEO with having the biggest impact on lead generation — in both cases, those numbers are significantly higher than both PPC and social media.
~2012 State of Digital Marketing Report
A new eMarketer study says that search ad spend is expected to grow 27% from 2011 to 2012, up from $15.36 billion to $19.51 billion. And by 2016, it is expected to reach almost $30 billion annually.
Search Helps Drive Q1 2011 Internet Advertising to Record $7.3 Billion!Online advertising hit a new high of $7.3 billion in Q1 2011 – a 23 percent increase over Q1 2010 and the highest Q1 revenue level ever.
~ Interactive Advertising Bureau and PricewaterhouseCoopers.
Internet advertising revenues in the U.S. hit $5.9 billion for the first quarter of 2010, representing a 7.5% increase over the same period in 2009, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. This marks the highestfirst-quarter revenue level ever for the industry.
“We are seeing continued signs of an improved economy and interactive advertising market," said David Silverman, PwC Assurance partner. “The media industry—like the economy as a whole—saw tremendous challenges this past year, and uncertainty about the recovery remains. However, entering 2010 with such strong Q1 revenues is a sign of the health and vitality of online media, and of marketers’ continuing investment in interactive as a cornerstone of their advertising campaigns.”
According to eMarketer (a comprehensive database on statistics) US Search Marketing Spending is forecasted to continue its steady rise, nearly doubling over the three years from 2007 through 2011:
2007: $8,624 2008: $11,000 2009: $12,935 2010: $14,906 2011: $16,590
Growth in the US advertising market has begun to propel the global ad recovery, prompting a revised forecast of global ad expenditure, now projected to grow 3.5% in 2010, up from the 2.2% forecast in April, 2010, according to projections by ZenithOptimedia Australia. Paid search, the main engine of Internet growth, accounted for 50.2% of Internet ad spend in 2009; that share is forecast to reach 52.6% in 2012.
Users exposed to both a brand’s social media and paid search programs are 2.8 times more likely to search for that brand’s product compared to those only exposed to paid search. Source: Comscore, GroupM, and M80 study, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption”.
Citing a recovering economy and increasing marketer interest in the space, research company eMarketer recently raised its 2010 spending forecast for advertising on social networks by nearly 30% to $1.68 billion domestically.
Business.com recently conducted a study that evaluated Social Media activities of those in B2B and B2C. In its report, “2009 B2B Social Media Benchmarking Study,” Business.com found that North American companies focused on B2B were much more rigorous in the world of social media than those in B2C. As you'll see, B2B leads the fray across the entire regiment of campaigns and programs.
Social Media Forecasted to Hit $3B/year by 2014 ~ Forrester Research, Inc., July 2009