B2B Online Marketing Statistics


2014: US Online Ad Revenues Grow by 19% year over year in Q1 to $11.6 Billion. The Q1 mark is a new first-quarter peak, marking a 19% rise from last year’s Q1 revenue of $9.6 Billion. The 19% growth rate also represents an uptick from Q1 2013 (15.8%) and Q1 2012 (14%). 

~ IAB / PricewaterhouseCoopers

B2B marketers are bullish about their spending plans for 2013, with 49% planning to increase their budgets over the next 12 months, according to a new study by BtoB Magazine, presented at the Business Marketing Association-New York City's annual BtoB Outlook Breakfast.

67% of marketers indicated they'll increase their digital expenditures in 2013, which leads every channel category.
~  "Outlook 2013: Marketing Priorities and Plans"

By 2016, advertisers will spend $77 billion (as much as is spent on TV advertising today) on the following online marketing activities: Search marketing, display advertising, mobile marketing, email marketing, and social media. These online marketing tactics will grow to 26% of all advertising spend as they are embedded in the marketing mix.
~ Forrester Research

59 percent of B2B marketers and 49 percent of B2C marketers credit SEO with having the biggest impact on lead generation — in both cases, those numbers are significantly higher than both PPC and social media.
~2012 State of Digital Marketing Report

Growth in the US advertising market has begun to propel the global ad recovery, prompting a revised forecast of global ad expenditure, now projected to grow 3.5% in 2010, up from the 2.2% forecast in April, 2010, according to projections by ZenithOptimedia Australia. Paid search, the main engine of Internet growth, accounted for 50.2% of Internet ad spend in 2009; that share is forecast to reach 52.6% in 2012.


Users exposed to both a brand’s social media and paid search programs are 2.8 times more likely to search for that brand’s product compared to those only exposed to paid search.  Source: Comscore, GroupM, and M80 study, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption”.

Citing a recovering economy and increasing marketer interest in the space, research company eMarketer recently raised its 2010 spending forecast for advertising on social networks by nearly 30% to $1.68 billion domestically.

Business.com recently conducted a study that evaluated Social Media activities of those in B2B and B2C. In its report, “2009 B2B Social Media Benchmarking Study,” Business.com found that North American companies focused on B2B were much more rigorous in the world of social media than those in B2C. As you'll see, B2B leads the fray across the entire regiment of campaigns and programs.

Social Media Forecasted to Hit $3B/year by 2014   ~ Forrester Research, Inc.



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