Web Analytics

 

Web analytics is the analysis of technical information about the behavior of website visitors. We gather information about where visitors to your website are coming from, which websites (including search engines and directories) sent visitors to your website, which search words and phrases visitors used to find your website, which steps they took through the website, and more.

We can also discover which countries visitors are surfing from, which webpages are the most popular and least popular, steps taken through the website, most popular days and times of days, whether visitors are surfing from work or from home, etc.

The information in these reports can help us guide your internet marketing campaigns with a high degree of detail.

When it comes to top-class Web analytics reports and analysis, we offer the following two brands:

  • Google Analytics
  • ClickTracks Pro/Lyris HQ

Both are award-winning web analytics solutions.  Both of these solutions enable us to manage, measure, audit, and report upon the search marketing activities that we perform for our clients.  From PPC to SEO to SEM, we can provide you with the types of information that you need to make intelligent, informed decisions about where to invest your valuable marketing dollars.

Web analytics provides invaluable quantitative data - so much so - that we base many of the decisions that we make when optimizing your website and your online campaigns, upon the all-important data that these reports contain. It is eye-opening to discover the types of information that can be gleaned from these reports:

Number of Visits
Number of Visitors
New vs. Returning Visitors
Page Views
Pages Per Visitor
Time on Page
Time on Site
Bounce Rate
Referring Search Engines
Referring Websites
Percent Direct Traffic
Map Overlay
Top Entry/Exit Pages
Top Content
Pages With Most Visitors
Page Analysis
Keywords
Search Terms
Site Overlay
Funnels / Goals
Total Conversions
Conversion Rate
Cost Per Click
Cost Per Visitor
Number of Purchases
Total Revenue
Revenue Per Visitor
Return on Ad Spend
Advanced Segmentation
Motion Chart
Browser Types/Operating Systems
Languages
Countries with Most Visitors
Regions with Most Visitors
Mobile Data
Benchmarking
Adwords Campaign Data
…and more!

 

If you have any questions about web analytics or our web analytics reports, please contact us and we will be happy to talk with you and answer all of your questions. 

 


E-Mail Us Now!
Or Call: 1-828-684-4445

Hours: 8:30 a.m. - 5:30 p.m. EST