Natural
search engine optimization (SEO) is the art and science of marketing
a web site using the power of search engines - like Google and Yahoo!
We have the technical expertise, the tools, and the experience (since
1996) making web sites very search engine friendly, so that they gain
high positions on the search results pages.
Search engine marketing (which includes SEO) is the #1 strategy for
generating qualified traffic to your web site. 85% of all web site traffic
is generated from the search engines!
Search Engine Optimizers / Search Engine Marketers - that's who we
are and that's what we do.
Why You Cannot Ignore Search Engine Marketing
Search engines are where your most qualified prospective customers
are likely to be, just before finding your web site. That's if your
web site is near the top of the search results pages.
But if your site is buried at the bottom of the listings, your chances
of success are practically zero. That makes getting on top of the engines
your most important online priority.
Many studies have proven that search engine marketing is the most effective
type of online marketing there is!
Why? There are several reasons, but the most important one is
this - when people arrive at your web site from a search engine, they
are motivated. They are actively seeking what you offer. They don't need
to see six ads first, or be courted by banners or other forms of advertising.
They are already 90% sold! Now, they're just trying to find you. And find
you they must!
Here's What In It For You
We Will ...
Understand Your Business
First, we'd like to get an overview about your company, its products/services,
its goals/objectives, the market sector in which it functions, and its overall
marketing plan.
Scientifically Build a Key Phrase List
We'll put together a list of key phrases which we'll use as a starting
point. (Key phrases are two to five words in a string that people would
use to find your site. Ex. "log home furniture"). We combine
internet research with qualitative market factors and phrase popularity.
Then we systematically build and fine-tune the list, based on scientific
analysis of the following:
Actual key phrases people are using to find web sites like yours.
Key phrases your competitors are using on their web sites.
Related words and synonyms.
The resulting list of key phrases will help to bring you better, more
qualified visitors!
Discover Current Search Engine Positions
We will perform extensive research to ascertain which top search engines
and directories your site is currently indexed in, and which positions
your web site is achieving. We will, of course, provide you with the outcome
of our research in the form of reports and written analysis. Only when
we discover the facts about how well your web site is performing (or not)
in the search engine wars, can we do the best possible job in planning
our search engine strategies for your business.
Commence Natural Web Site Optimization
Newer generation search engines employ unique, exclusive, complex mathematical
algorithms to analyze web sites. They are attempting to assess web site
themes by reading visible text, and invisible code as well (including
link structures). The more focused a site theme, the higher the ranking
will be. This is why finely-tuned key phrase analysis is an essential
starting point for any web site optimization campaign. We will perform
organic search engine marketing on your web site. (This is also called
"natural search engine optimization".) It means that we'll
work within the hidden code of the web site to fine-tune the themes
of the web site and the web pages. We will analyze the link architecture
and the web site's structure. We may add additional inner links to assist
in the optimization. In some cases we may need to add keywords to the
visible text of the web site, in order to improve the keyword frequency,
order, weight, density, prominence and balance.
