Search Engine Marketing Case Studies
Sunray, Inc. Case Study
Services Performed:
- New Website (new look/new backend), Incorporate Existing E-Commerce
- Search Engine Marketing Campaign
URL: www.sunray-inc.com
Niche: Manufacturer of Polyurethane Wheels and Custom Polyurethane Products
Time Frame: October 2009 - Present
Background:
Since 1978, Sunray, Inc. has been manufacturing all types of polyurethane wheels and polyurethane products, both standard and custom. This industry leader in the U.S. and Canada had a goal to become the #1 provider of polyurethane wheels and polyurethane products in North America, and they came to us for help.
Challenges:
Sunray, Inc. requested a brand-new website and a Search Engine Marketing Campaign. They needed to be able to bring their existing e-commerce shopping cart into the new website - and manage the new website and the e-commerce themselves in-house. They needed the SEO re-done because they needed top-notch search engine positions for their products, in order to increase sales and gain market share.
Other Concerns Included:
- Browser Incompatibility
- Poor Validation
- Poor Website Architecture
- Poor Usability
- Missing Sitemaps
- Missing Custom 404 Page
- Poor Optimization of Meta Data
- Un-optimized Content and Links
- Poor Link Popularity
- Poor Google PageRank
- Poor Search Engine Positions
Strategy:
We designed and built a gorgeous new look/new website, with improved navigation and usability. We re-did the backend using a content management system so that the client can easily make changes to the website. We optimized every webpage, adding content where needed, and even adding new content-based webpages to help support the most important keywords. We solved all of the above challenges. We performed our state-of-the-art Search Engine Marketing for the website, beginning with in-depth keyword research/analysis, and multiplied the number of quality/relevant inbound links, using a variety of methods which included press release writing/distribution, article writing/distribution, and social media marketing, among many others.
* Success! *
Great Positions Achieved!
The following search engine positions illustrate the success that Net Site Marketing™ has and is achieving for this wonderful client. We raised the number of #1 positions from 15 to 54 #1 positions for relevant keywords! (All not including names like "Sunray" or "sunray-inc.com")
These are real, actual, natural, organic positions, taken as a snapshot*, six months after the beginning of the SEM Campaign.
Search Engine Positions for: Sunray-Inc.com
*Positions in search engines vary slightly day to day.
Terrific Traffic Increases!
The following statistics show actual traffic increases for sunray-inc.com:
Traffic Increased by 2,000 Visitors/Month:
October 2009: 6,750 visitors
March 2010: 8,816 visitors
Traffic from Search Engines Nearly Doubled:
October 2009: 2,885 visitors
March 2010: 4,426 visitors
Main Page Pageviews Increased by 1,000/Month:
October 2009: 1,428 pageviews
March 2010: 2,431 pageviews
For a quote for our services, please send in our Request A Quote Form.
Whole Log Lumber Co. Case Study
Services Performed: Search Engine Marketing Campaign
URL: www.wholeloglumber.com
Niche: Manufacturer of Wood Flooring and Wood Products
Time Frame: October 2009 - Present
Background:
Whole Log Lumber Co. is a lumber mill that specializes in wood flooring and wood products, particularly antique, reclaimed or recycled wood flooring, pine flooring, and many other wood products. In business since 1984, they began to face challenges in the new economy.
Challenges:
Wholeloglumber.com was floundering in the search engines - not getting enough traffic. They were losing market share due to fierce competition. They came to us and asked for help - they needed to get found in the search engines! We put the website through our SEO Troubleshoot process and quickly found that the website had been going down quite frequently, due to issues at the hosting company. We offered to host the website ourselves - that solved that problem.
Other Concerns Included:
- Browser Incompatibility
- Poor Validation
- Missing Sitemaps & 404 Page
- Poor Optimization of Meta Data
- Un-optimized Content and Links
- Poor Link Popularity
- Poor Google PageRank
- Poor Search Engine Positions
Strategy:
Keyword Research/Analysis was the first, most important step taken. It always is for a Search Engine Marketing Campaign. It HAS to be, because all of the optimization and all of the marketing is based upon the final Keyword List. We discovered which are the most popular keywords that people use on the web to locate providers of the types of products that this client provides. We solved all of the above challenges. We began optimizing the website, doing the foundational submissions and link building activities, writing and distributing articles that were written SEO-style and contained the important keywords, writing and distributing press releases (also written SEO-style and containing important keywords), social media marketing, link trading, and several other white hat techniques that we use to build quality, relevant inbound links to wholeloglumber.com.
* Success! *
Great Positions Achieved!
In six months' time we raised the number of #1 positions from just one (for keywords that did not include the company name or domain name) to 75 #1 positions for relevant keywords that do not include the company name or domain name!
We raised the total number of top 3 positions in the top search engines to: 197!
The figures shown below are real, actual, natural, organic positions, taken as a snapshot. Positions may vary slightly from day to day.
Search Engine Positions for: WholeLogLumber.com
*Positions in search engines may vary slightly from day to day.
Terrific Traffic Increases!
Number of Visitors/Month Doubled:
October 2008: 1,261 visitors
February 2009: 2,531 visitors
Number of Visitors from Search More Than Tripled:
October 2008: 412 visitors from search
February 2009: 1,386 visitors from search
For a quote for our services, please send in our Request A Quote Form.
Water Professionals® Case Study
Services Performed: Search Engine Marketing Campaign
URL: www.waterprofessionals.com
Niche: Industrial water treatment equipment/solutions
Time Frame: January - June 2010
Background:
Since 1947, Water Professionals® has provided high quality processed water, industrial water treatment equipment, and water-related services for a variety of industries. Their history of sales and service includes some of the most respected companies in their various fields. Water Professionals® was working with an advertising agency that had done a poor job with their SEO and PPC campaigns. Water Professionals® came to us for help.
Challenges:
WaterProfessionals.com needed to be more easily found in the search engines, in order to achieve a greater number of leads, thus gaining market share. Pay Per Click Problems: Their pay per click campaigns were performing poorly and their money was being wasted, yet the ad agency was not providing them with PPC reports - thus keeping them in the dark about what exactly was wrong with their pay per click campaigns. SEO/SEM Problems: Their website was quite large and not one single webpage had been properly optimized. The optimization that was performed in the past, was based upon a poorly researched keyword list, making the past SEM Campaign destined to fail before it was even launched!
Other Concerns Included:
- Slow Download Speeds
- Overly Large File Size of Main Page
- Multiple IP Number Issues
- Missing Sitemaps
- Missing Robots.txt File
Strategy:
SEO/SEM: In-Depth Keyword Research/Analysis builds the Cornerstone of every great Search Engine Marketing Campaign, and we spent over 50 hours researching and analyzing keywords and keyword combinations, to discover which keywords were going to bring this website the greatest numbers of targeted traffic. State-of-the-art SEO was performed on the website, and additional content-rich and informative webpages were built to further solidify and unify the themes of the website. Supporting SEO activities included submissions to search engines/directories, SEO-style article writing/distribution, SEO press release writing/distribution, social media marketing, link trading and much more.
PPC: We were challenged with the enormous job of rebuilding this client's two, large, PPC accounts from scratch, and quickly fine-tuning them, thus turning them into smoothly-running money-making machines! Water Professionals® was thrilled to receive generous reports that were replete with solid data and summarized with acute clarity!
* Success! *
Great Positions Achieved!
WaterProfessionals.com achieved twelve #1 positions in the top search engines where there were zero! (and that's not including names, like "Water Professionals" or "waterprofessionals.com")
Total Top Ten Positions: 63
Total Positions in Top Three Results Pages: 164
These are real, actual, natural, organic positions, taken as a snapshot*, six months after the beginning of the SEM Campaign.
Search Engine Positions for: WaterProfessionals.com
*Positions in search engines vary slightly day to day.
Traffic Success!
We made big improvements in the targeted traffic that WaterProfessionals.com receives!
Visitors from Search Engines Increased by 62%:
First Month of Campaign: 1,171 visitors
Last Month of Campaign: 1,715 visitors
Monthly Traffic Increased by 34%:
First Month of Campaign: 2,226 visitors
Last Month of Campaign: 2,989 visitors
Main Page Pageviews Increased by 17%:
First Month of Campaign: 1,316 pageviews
Last Month of Campaign: 1,546 pageviews
For a quote for our services, please send in our Request A Quote Form.
Additional Impressive Increases in Total Unique Visitors Per Month:
TheSecretIngredients.com
July 2006: 139
November 2006: 4,282
HumidityControl.com
December 2005: 2,453
March 2006: 4,615
LindaleTravel.com
March 2005: 17,189
March 2006: 38,836
Additional Impressive Position Successes/Search Positions at Google:
HumidityControl.com: #1 out of 3,030,000 for this query: humidity control
(Also: stability rooms, humidity control chamber)
GreybeardRealty.com: #1 out of 650,000 for this query: Asheville NC homes for sale
AppalachianDesigns.com: #1 out of 137,000 for this query: handmade rustic furniture NC
Want more traffic? More sales? Explosive results? Contact us!
For a quote for our services, please send in our Request A Quote Form.
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