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Search Engine Marketing Case Studies

Sunray, Inc. Case Study

Services Performed:

  • New Website (new look/new backend), Incorporate Existing E-Commerce
  • Search Engine Optimization and Pay Per Click Advertising

URL: www.sunray-inc.com

Niche: Manufacturer of Polyurethane Wheels and Custom Polyurethane Products

Background:

Since 1978, Sunray, Inc. has been manufacturing all types of polyurethane wheels and polyurethane products, both standard and custom. This industry leader in the U.S. and Canada had a goal to become the #1 provider of polyurethane wheels and polyurethane products in North America, and they came to us for help.

Challenges:

Sunray, Inc. requested a brand-new website and a Search Engine Marketing Campaign. They needed to be able to bring their existing e-commerce shopping cart into the new website – and manage the new website and the e-commerce themselves in-house. They needed the SEO re-done because they needed top-notch search engine positions for their products, in order to increase sales and gain market share.

Other Concerns Included:

  • Browser Incompatibility
  • Poor Validation
  • Poor Website Architecture
  • Poor Usability
  • Missing Sitemaps
  • Missing Custom 404 Page
  • Poor Optimization of Meta Data
  • Un-optimized Content and Links
  • Poor Link Popularity
  • Poor Google PageRank
  • Poor Search Engine Positions

Strategy:

We designed and built a gorgeous new look/new website, with improved navigation and usability. We re-did the backend using a content management system so that the client can easily make changes to the website. We optimized every webpage, adding content where needed, and even adding new content-based webpages to help support the most important keywords. We solved all of the above challenges. We performed our state-of-the-art Search Engine Marketing for the website, beginning with in-depth keyword research/analysis, and multiplied the number of quality/relevant inbound links, using a variety of methods which included press release writing/distribution, article writing/distribution, and social media marketing, among many others.

* Success! *

Great Positions Achieved!

We raised the number of #1 positions from 15 to 54 #1 positions for relevant keywords!  (All not including names like “Sunray” or “sunray-inc.com”)

Terrific Traffic Increases!

The following statistics show actual traffic increases for sunray-inc.com:

Traffic Increased by 2,000 Visitors/Month:

Month 1: 6,750 visitors    Month 6: 8,816 visitors

Traffic from Search Engines Nearly Doubled:

Month 1: 2,885 visitors    Month 6: 4,426 visitors

Main Page Pageviews Increased by 1,000/Month:

Month 1: 1,428 pageviews    Month 6: 2,431 pageviews


Contact us today and find out how we can harness the power of the Internet for you and your business!