Opt-In List Building

Opt-In List Building

What is an opt-in list? It's a list of people who have specifically asked to receive future communications from a specific web site or organization. Thus, they have provided their e-mail addresses voluntarily. They usually do so by joining a mailing list, or subscribing to an online newsletter or e-zine.

Opt-in list building is one of the most important steps you can take in growing your business.

Why? Because the highest success rates for any marketing campaign are always garnered from your own opt-in e-mail list! You'll achieve higher per-capita conversion rates (sales percentages) from your own opt-in list than from any other form of advertising, bar none!

How To? On your web site, you need to provide a way for people to join your list. (To see an example, you can view the sign-up box we have on the main page of our site: Home ) Putting the sign-up box on your web page is the easy part. It's the programming behind the box that's a bit more complex. There are basically two ways to setup the programming for e-mail address collection: (A) On-Site and (B) Off-Site.

(A) On-Site: All of the programming is within your web site. This means that when your visitors go to join your mailing list, they remain on your web site, and the information that you collect remains on your server (the computer where your web site is hosted). Thus, you have complete control over your subscribers' information and its security. This is the professional, elegant approach.

(B) Off-Site: Your visitors will be transported to the web site of the list building company. After the visitors have filled out some forms, they will be shown a link which, if they click on it, will transport them back to your web site. Your subscribers' information is stored at the list building company's web site. Though most of these web sites promise not to 'borrow' your subscriber information, and to keep the information safe and secure, we feel it just isn't as safe as if it were collected by your site and stored on your server. This solution is free if you set it up yourself. Or we can set it up for you for a small fee.

Here are some of the best opt-in list building tips:

1. Publish your own newsletter.
2. Offer a free report which will interest your prospects.
3. Hold a sweepstakes (the prospects have to register to win).
4. Promise and deliver special discounts to subscribers..

It's OK to combine helpful information with sales offers and updates on what your company sells. When you send e-mail to your subscribers, remind them how they got on the list, so they won't think they're "getting spammed" (receiving junk e-mail). Always remind people that they can remove themselves from your list any time they wish. Unsubscribe instructions are usually posted at the bottom of every e-mail sent to the list.

Major Benefit: It's quick, easy and free to send an e-mail to everyone on your list! It's great for building relationships, brand awareness, and repeat visits to your web site!

Contact us today, and we'll get you on your way towards building your own opt-in list! E-Mail us at or call 1.828.684.4445

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Note: We DON'T DO spam. (We don't like it either.)