Link Analysis and BibliometricsToday's third generation search engines like Google, rely on factors beyond the text and tags of a web site. They analyze the quantity and quality of inbound links, and the link structure of a web site. This is why we analyze everything about your web site that has to do with links - the inbound links, the internal links, and the outbound links. Definitions: Link Analysis means the identification of inbound links to a client's web site, taking into account the industry, popularity, and authority of each web site that the inbound link resides on. Inbound links are hyperlinks on a web site that link to a client's web site. Strategic Link Analysis and Planning determines the parameters for an optimal Link Campaign by studying the link structure of top ranked competitors. Internal Link Analysis means analyzing the link structure of a client's web site, including its internal links and its outbound links, fixing broken links, and building the necessary keyword links. Processes: The process of Link Analysis begins with an accurate measurement of client's web site's existing link popularity and quality and compares it to highly ranked web sites for the same targeted keywords. The process of Strategic Link Analysis and Planning begins with an accurate measurement of the link popularity of the top ranking web sites that are competing against client's web site. With the completion of this process, a Link Campaign can begin. Our focus is on building the proper inbound link popularity and quality for a client's web site. The process of Internal Link Analysis begins with analyzing the link architecture of client's web site, and includes developing a plan to 1) turn non-keyword links into keyword links; and 2) add keyword links by adding content web pages. The results of the Link Analysis, the Strategic Link Analysis/Planning process, and the Internal Link Analysis will be an optimal link structure. An optimal link structure will dramatically enhance search engine rankings. Bibliometrics Bibliometrics is the study and analysis of text, information and content of a web site. There are two Kings in the world of search engines: 1) Links; and 2) Content. The process of bibliometrics analysis begins with studying the content of the client's web site, based upon the Final Keyword List. The Final Keyword List is the cornerstone of a Search Engine Marketing Campaign. The content needs to support the theme that the Final Keyword List represents. The more web pages that contain content that supports the theme, the better. Each web page contains a certain number of words and a certain number of keywords that are arranged in a particular order. Search engines use bibliometrics to analyze the content of your web site. This web page that you're reading has been optimized based upon bibliometrics. It's our job to not only analyze the content of your web site, but add to it and improve upon it. For more information on link analysis and/or bibliometrics, please |