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keyword density

Free Keyword Density Analysis Tool

Use this FREE Keyword Density Analysis Tool from Net Site Marketing™ to analyze the frequency of keywords in any webpage or text.

Why is keyword density important?

Why is keyword density important?

  1. Keywords are a major clue to search engines. Keywords let search engines know what your webpage is about. If you underutilize keywords, or are using the wrong keywords, your webpage may not display well in search results.
  2. Overstuffing keywords is a major “no-no.” If you utilize too many keywords in your copy and it appears to search engines that you are “stuffing” them into your webpage to try to trick search engines, rather than writing it for humans, your website could be penalized.

In addition to analyzing keyword distribution on your own webpages, this free Keyword Density Tool may also be used to analyze meta-information and keywords on competitor webpages.

Net Site Marketing originally developed its Keyword Density Analysis Tool (“KDAT”) for use in-house, because the other keyword density tools that we’ve tried over the years were lacking the features we sought from a SEO standpoint.

Namely, we wanted the ability to:

  1. Discover longer-tail keywords;
  2. Toggle between a variety of minimum keyword frequencies;
  3. Sort Count and Density columns; and
  4. Export to CSV (Excel) format.

Our KDAT does all four!

You can tell our KDAT a) how long a keyword should be (i.e. how many words are in the keyword phrase); and b) how many times it must appear for it to be reported. This eliminates the hassle of scrolling through 1- and 2-word phrases when looking for the density of longer-tail keywords, and prevents random ‘onesy-twosey’ keyword combinations from appearing in your results. A huge time saver!


WHY a keyword density tool is useful:

High quality content on a webpage matters, and not just from your visitor’s point of view. Search engines also analyze the content of webpages to help determine which keywords a webpage should appear for in search results. The number of times a keyword appears in relation to other content on a webpage (i.e. keyword density, keyword distribution, or keyword frequency) is one of the many signals used by search engines to determine a webpage’s rank. Although keywords are only a small piece of the overall algorithmic pie used to determine rank, utilizing them properly is the one aspect a webmaster has the greatest control over.

Some argue that keyword density analysis tools are no longer beneficial since Google now puts less influence on webpage keywords (as a result of abusive keyword stuffing practices), and the algorithm is now able to recognize synonyms. However, analysis tools can still help you uncover a lot of opportunities, including:

  • Comparing your webpage to a higher ranking competitor webpage for the same keyword(s) and seeing if your overall density is within the same range as your competitor.
  • Analyzing a higher ranking competitor webpage and finding some great synonyms or keyword phrases that you may not have thought of to start going after yourself.
  • Discovering if your writing style looks natural or is overly dense with keywords, which could be interpreted as keyword stuffing by search engines.
  • Checking to see if your primary keyword that you want your webpage to rank for is prominent, or if other keywords are overtaking it. Your target keywords for a webpage should ideally have the highest densities, which helps tell search engines what the webpage is about.

No one, except the search engine developers themselves, can tell you the specific keyword density that will help guarantee you a #1 position – and they aren’t talking. In fact, many experts will no longer recommend a max density, claiming that Google’s algorithm no longer relies on keywords and instead focuses on a webpage’s overall quality. However, an overabundance of keywords with high densities can negatively impact the perceived quality of a webpage.

In most cases, the best thing you can do is to compare your keyword densities to the densities of your top 3-5 competitors to get a sense of the overall accepted range. When doing this, keep in mind that more authoritative webpages with stronger backlinks can get away with slightly higher keyword densities and lower word counts.


How does this tool work?

How does this tool work?

To use our Keyword Density Analysis Tool, click and drag the dial to tell the tool whether you wish to analyze Keyword Density on a Webpage, or Pasted Text. Then, enter the full URL of the webpage you wish to analyze into the URL text box, or paste an excerpt of text into the large text box. Finally, select your desired options and press the “Analyze” button.

A report including the following information will immediately be generated by the Keyword Density Analysis Tool:

  • Total Number of Words
  • Total Number of Characters
  • HTML Title Tag (If you entered a URL)
  • Keyword Meta Tag (If you entered a URL)
  • Description Meta Tag (If you entered a URL)
  • A List of Discovered Keywords
  • Density of Each Discovered Keyword

Please Note: This tool is designed to analyze the density (i.e. percentage) of existing keywords on a webpage. It does not suggest related keywords, provide CPC figures or suggest rank difficulty. This tool is not a replacement for the free Google Keyword Planner Tool that was retired in 2013.


Which Do You Need to Analyze?

Keyword Density on a Webpage
Keyword Density of Pasted Text
(click and drag the dial to make your selection)
Set Keyword Phrase Length(2-3 Recommended)
1 1-2 2 2-3 3 3-4 4 4-5 5
Set Minimum Keyword Frequency(2x Recommended)
1 2 3 4 5
Title Tag

Keyword Density Analysis Results

Page Information

URL Scanned: ###############
Title Tag: ###############
Meta-Keywords: ###############
Meta-Description: ###############
Word Count: #### Character Count: ####

Density Information

(Click heading to Sort)
Keyword Count Density

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