E-zine Advertising and Newsletter Sponsorship

One of the most cost-effective means of promotion on the internet is e-zine advertising or sponsoring an online newsletter.

WHAT IS AN E-ZINE?

Ads in e-zines and newsletters usually cost less than $100, and sometimes as little as $10. They are often unbelievably inexpensive when you consider the highly targeted nature of the subscribers.

Let's discuss these two types of promotion venues: E-zine Advertising and Newsletter Sponsorship.

E-zine Advertising

E-zine Advertising involves placing your 3-line or 4-line text at various places in an e-zine. Usually the top and the bottom spots are priced higher. Some e-zines consist almost entirely of strings of 3- to 4-lines of text from different advertisers, while others limit the number of advertisers to 1 per issue. The greater the level of exclusivity, the more valuable the placement becomes.

Newsletter Sponsorship

Sponsorship opportunities usually involve being the sole advertiser in a given issue and having a prominent place (usually at the top). With sponsorship, it's a requirement that the newsletter be focused tightly on your target market. For example, if your product is dog shampoo, you'd want to sponsor a newsletter that's exclusively about dog shampoo. But that's such a specialized subject, chances are such newsletter doesn't exist. However, there are newsletters about owning dogs, and showing dogs. Readers of these newsletters would be interested in your product. The secret is targeting.

Targeting

When planning an e-zine advertising campaign, it is vitally important that the effort be highly focused toward your target audience. When we plan and execute your campaign, we will be sure to reach your target audience. That's the real power of ezine advertising: Targeting. Your ads will produce better results if the readers are interested in your product or service.

If you advertise in just five targeted ezines and receive thirty responses per week per publication, you will receive 600 qualified leads per month! If only ten percent of these leads result in sales, it still means an additional sixty sales per month! These calculations don't even include the potential for ad-on and repeat sales.

As you can see, targeting your advertising can result in very nice profits for your business. Even with a targeted audience, the results that you experience will vary significantly, depending upon the particular opportunity or product being offered. The other big factor that influences the success of the campaign is the advertisement itself. Net Site Marketing™ can provide you with ads that will get results!

In addition, e-zine advertising combined with the tracking services we provide will get you well-positioned for a successful campaign.

Let Us Make Your Advertising Dollars Work For You!

We'll work as your broker, and we'll present you with multiple lists of e-zines and online newsletters from multiple sources, all highly targeted towards your market. You only have to work with one transaction, through us, and we do the rest. Because of the relationships that we have established with all of the publishers, the costs are exactly the same as if you went directly to the publishers yourself.

No matter how remote or exclusive your niche market is, if there are newsletters for it, we certainly can find them for you! We'll bring you the most targeted, responsive traffic ever!

For more information, contact us today about planning an e-zine advertising or newsletter sponsorship campaign for your web site! E-Mail us at or call 1.828.684.4445

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