Banner AdvertisingBanner AdvertisingBanner Advertising is the use of banners in an advertising campaign. What are banners? Banners are advertising images which are displayed on web sites. They function like billboards which viewers can click on, to be instantly transported to your web site. They are usually rectangular in shape, but come in a number of sizes. Banner sizes are measured in two ways: 1) physical size, measured in pixels; and 2) file size, measured in kilometers. If we produce your banners, we will be sure to keep the file sizes small and quick! Banners are often animated to capture the attention of the visitor, and to display a variety of images and information. Banner advertising means using banners to:
Why is banner advertising important?Because banner advertising is the most trackable advertising medium there is. And though it used to be one of the most expensive forms of advertising, it has become one of the most affordable. Banner Advertising 101:How Banners Are Sold: Banners are often sold per CPM (cost per thousand impressions, the "M" taken from the Roman numeral for thousand). An impression is when someone views the banner. More and more, banners are sold per CPC (cost per click) or CPA (cost per action - same as cost per click). This is because a click-through is more desirable than an impression. (A click-through is when a visitor clicks on a banner to visit the web site it links to.) CPC and CPA campaigns are more expensive that CPM campaigns, but many advertisers feel they are getting a better return on their investments. What are Creatives? When we in the marketing business use the word "creatives" while talking about banner advertising, we're talking about the banners themselves. For any banner campaign other than the smallest, briefest kind, having multiple creatives is a necessity. For a banner campaign of 200,000 total impressions, at least 4-6 banners should be on hand. A good ratio would be: at least 1 banner creative for every 50,000 - 75,000 impressions. This way, we can track all of the banners for you, and we can rotate out the ones whose performance begins to slip. (Those banners can often be used again in a new campaign, with good results.) Banner Design/CreationBanner design/creation is a skill which combines art, science, and marketing experience. It is imperative that you use only the best designs for your banner campaigns, because you must seek the highest possible click-through rates for your advertising dollars. Only the best banner designs get the highest click-through rates. Net Site Marketing™ offers the best banner design/creation services around! Testing is the SecretThe beauty of a banner campaign is the ability to track and to test. Net Site Marketing™ offers you the best tracking in the business, and we can test and test to fine-tune your banner advertising campaigns. Testing is the secret to success in internet marketing. We can take care of all of your banner creation and banner campaign needs. Contact us today about planning a banner advertising campaign for your web site! E-Mail us now at or call 1.828.684.4445. Back to Internet Marketing |