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Why Professional Website Translation Services Are Crucial

Posted in Global Marketing, Inbound Marketing, International Marketing, Internet Marketing, SEO |

by Net Site Marketing ™

English is no longer the language of the web. ~ Quartz.com, 2013

340 million people in the world speak English as a first language. ~ Ethnologue, 2015

There are 7.3 Billion people in the word. ~ Census.gov, 2016

Conclusion: Only about 22% of the world’s population speaks English!

What about the other 78%?  Ah hah!

The importance of professional website translation:

Even if you don’t sell your products or services abroad, over 60 million people right here in the USA speak a language other than English. Spanish is the #1 non-English language spoken here. In fact, more people in America speak Spanish than in Spain itself!

If your company exports, it’s a no-brainer. You need your website to be translated into the languages of the countries that you serve. Continue reading Why Professional Website Translation Services Are Crucial

Top Five Benefits of Global E-Commerce

Posted in E-Commerce, Global Marketing, Inbound Marketing, International Marketing, Internet Marketing, Manufacturing, SEO |

international-ecommerce

by Net Site Marketing™

Global e-commerce has become a necessity for today’s business-to-business companies. The benefits are plentiful and provide large opportunities for growth – even for SMEs. Here are five of the top benefits of adding a global e-commerce platform to your B2B website:

Continue reading Top Five Benefits of Global E-Commerce

Google’s Right-Side AdWords Ads: Gone For Good!

Posted in Google, Inbound Marketing, Internet Marketing, SEO |

Where are my missing ads?

 

Changes to Google AdWords Stir Mixed Emotions

by Net Site Marketing

 

Potential Impact on Pay Per Click Advertising 

This month Google eliminated all AdWords text ads from appearing on the right-hand side of SERPs at Google.com on desktop computers. In addition, Google AdWords ads are now taking the top four positions when search results are displayed, pushing down organic non-paid results. Google confirmed that these changes to the layout of its pay-per-click ads on Search Engine Results Pages (“SERPs”) are permanent. What affect will this major change have on businesses and advertisers? Read on …

Continue reading Google’s Right-Side AdWords Ads: Gone For Good!

Google Algorithm Updates Result in Extreme SERP Fluctuations

Posted in Google, Inbound Marketing, Internet Marketing, SEO |

by Net Site Marketing ™

This month (January 2016) Google confirmed making two separate updates to its core algorithm (see Figure 1). These updates resulted in extreme fluctuations in website positions on search engine results pages (“SERPs”). The first algorithm update occurred on January 9, 2016. The second algorithm update occurred on January 16, 2016.

Search engine positions are still changing as a result of the update. As is usually the case, website positions drop in one week and then rebound right back the next week, after an algorithm change.

Continue reading Google Algorithm Updates Result in Extreme SERP Fluctuations

How to Reach Overseas Customers & Businesses with Online Global Marketing

Posted in Global Marketing, Inbound Marketing, International Marketing, Internet Marketing, SEO |

by Net Site Marketing ™

Have you been thinking about selling your goods or services internationally? Are you interested in attaining new customers and businesses online in countries beyond America? Have you heard about the benefits of exporting? Are you ready to expand your business and reach global markets?  In this blog post we provide a simple overview on how to get started using the Internet to market goods to foreign markets.

FreeGlobeBorderedSmall18124564_sGlobal marketing can be a very cost-effective way of dramatically increasing the growth and profitability of your business-to-business (or business-to-consumer) company.

The Internet offers the perfect opportunity for businesses to broaden their reach into other parts of the world, without having to undertake the challenges, expenses and risks of securing office space and hiring staffers/field sales reps in foreign countries.

Continue reading How to Reach Overseas Customers & Businesses with Online Global Marketing

Website Referral Spam

Posted in Google, Inbound Marketing, Internet Marketing, SEO |

Are Ghost Referrers & Crawler Referrers Ruining Your Analytics?

Here’s How to STOP Spam Referrers In Their Tracks!

by Net Site Marketing™

~ Part 2 ~

 

In Part 1 of this two-part blog series, we provided an in-depth explanation about what referral spam is. Here in Part 2, we will show you a number of ways that you can block or filter from your analytics and reports, those dastardly “spam referrals”, “ghost referrers” and “crawler spam referrers”. Can anything be done to block referral spam?

Ghost Referral Spam

Yes!  Read on as we show you some step-by-step how-tos. The steps are fairly simple for a Webmaster to follow. Quite challenging for the layperson who is not all that technologically adept. So if you are not all that sure-footed in working with hypertext access files or Google Analytics filters, you may want to ask your web developer (or us) to assist. We’re happy to help!
Continue reading Website Referral Spam