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B2B Internet Marketing Blog

How Google’s Penguin 4.0 Update Could Affect Global Marketing

Posted in Global Marketing, Google, International Marketing, Internet Marketing, SEO |

by Net Site Marketing

penguin 4.0Google regularly updates its algorithms to keep itself on the forefront of delivering top-quality search results to its users. One of the more important algorithm updates is called “Penguin,” which was first launched in 2012. In Q4 of 2016, Google launched the biggest makeover ever of Penguin and rolled it out for all languages:  Penguin 4.0.

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For Manufacturers: Google AdWords Launches Affiliate Location Extensions

Posted in Google, Inbound Marketing, Manufacturing, PPC |

by Net Site Marketing

This month Google AdWords announced via Google+ that they are rolling out affiliate location extensions in the U.S.A.

Affiliate location extensions will allow manufacturers to encourage and curate offline marketing efforts by using Google searches in a new way!

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Exporting & International Inbound Marketing

Posted in E-Commerce, Global Marketing, Google, Inbound Marketing, International Marketing, Internet Marketing, Manufacturing, PPC, SEO |

by Net Site Marketing

Orchestrate International Inbound MarketingMore than 95% of the world’s companies and industries operate outside of the United States.* Exporting provides the basis and the impetus for your company to reach the exciting and lucrative global market! As you pursue and widen your exporting initiatives, you will acquire a wider client market. These new clients will grow your bottom line, use your production capabilities fully, and increase competitiveness across all markets.

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Microsoft Bought LinkedIn: Good or Bad for Business-to-Business?

Posted in Inbound Marketing, Internet Marketing, PPC |

by Net Site Marketing

Will the upcoming transaction be a Disastrous Deal or an Awesome Acquisition?

Microsoft LinkedIn MergerThis summer Microsoft announced a deal where they will spend a whopping $26.2 billion on an all-cash purchase of LinkedIn. This acquisition will specifically combine Microsoft’s professional cloud capabilities with LinkedIn’s widespread professional network to allow B2B teams and businesses to have a more connected user experience. What could this mean for your business?

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Exporting: Easier Than You Think

Posted in Global Marketing, Inbound Marketing, International Marketing, Internet Marketing |

by Net Site Marketing

Less than one percent of America’s 30 million companies export – a percentage that is significantly lower than all other developed countries, according to the U.S. Commercial Service.  And of U.S. companies that do export, 58 percent export to only one country. Many businesses can benefit greatly from learning more about these global opportunities and the many resources that are available to help. Exporting has become easier than ever, and it’s easier than you think!

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Business-to-Business YouTube Marketing Secrets

Posted in Inbound Marketing, Internet Marketing, SEO |

by Net Site Marketing ™

The rise in streaming online video has revolutionized media consumption, with YouTube at the heart of the revolution. YouTube is a hot spot – not just for youth audiences and tech enthusiasts – but for the business community as well. If your company is in the business-to-business world, but not taking advantage of YouTube to build your company and expand into additional markets, now is the time to take action. Read on!

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