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B2B Internet Marketing Blog

E-Commerce for Business-to-Business: Un-Tapped Gold Mine?

Can B2B Companies Truly Bolster Sales Using E-Commerce?

b2b e-commerceMany business-to-business companies have found the Internet to be a terrific sales tool when it comes to making a great first impression, providing information, and nurturing prospects.
The smart ones have also figured out that adding e-commerce to the mix, can bring in millions of dollars in additional revenue – and that’s just the half of it!

Let’s explore this exciting subject:

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Enhance Your Website’s User Experience with Microinteractions

Microinteractions have quickly become one of the best techniques for providing a more positive and engaging user experience. Microinteractions are understated responsive actions concentrated on accomplishing a single task within a website. Almost all of the applications that we see daily are filled with microinteractions.

These interactions typically serve for these small, but crucial functions:

  • Accomplish a small task
  • Enhance direct operation of an action
  • Allow users to visualize results of their actions and prevent errors
  • Provide communication for feedback or the result of an action

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Exporting & International Inbound Marketing

Orchestrate International Inbound MarketingMore than 95% of the world’s companies and industries operate outside of the United States.* Exporting provides the basis and the impetus for your company to reach the exciting and lucrative global market! As you pursue and widen your exporting initiatives, you will acquire a wider client market. These new clients will grow your bottom line, use your production capabilities fully, and increase competitiveness across all markets.

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Exporting: Easier Than You Think

Less than one percent of America’s 30 million companies export – a percentage that is significantly lower than all other developed countries, according to the U.S. Commercial Service.  And of U.S. companies that do export, 58 percent export to only one country. Many businesses can benefit greatly from learning more about these global opportunities and the many resources that are available to help. Exporting has become easier than ever, and it’s easier than you think!

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Business-to-Business YouTube Marketing Secrets

The rise in streaming online video has revolutionized media consumption, with YouTube at the heart of the revolution. YouTube is a hot spot – not just for youth audiences and tech enthusiasts – but for the business community as well. If your company is in the business-to-business world, but not taking advantage of YouTube to build your company and expand into additional markets, now is the time to take action. Read on!

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Top Five Benefits of Global E-Commerce

international-ecommerceGlobal e-commerce has become a necessity for today’s business-to-business companies. The benefits are plentiful and provide large opportunities for growth – even for SMEs. Here are five of the top benefits of adding a global e-commerce platform to your B2B website:

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How to Reach Overseas Customers & Businesses with Online Global Marketing

Have you been thinking about selling your goods or services internationally? Are you interested in attaining new customers and businesses online in countries beyond America? Have you heard about the benefits of exporting? Are you ready to expand your business and reach global markets?  In this blog post we provide a simple overview on how to get started using the Internet to market goods to foreign markets.

FreeGlobeBorderedSmall18124564_sGlobal marketing can be a very cost-effective way of dramatically increasing the growth and profitability of your business-to-business (or business-to-consumer) company.

The Internet offers the perfect opportunity for businesses to broaden their reach into other parts of the world, without having to undertake the challenges, expenses and risks of securing office space and hiring staffers/field sales reps in foreign countries.

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Website Referral Spam ~ Part 1

Are Ghost Referrers & Crawler Referrers Ruining Your Analytics?Ghost Referrers

Everyone loves website referrals – but everyone detests ghost referrers, crawler referrers and referral spam. No website is safe from referral spam (not even yours) and in recent months referral spam has started to become worse… a lot worse.

In this two-part blog, we hope to educate website owners, website marketers, and webmasters, on the subject of referral spam. In Part 1, we will explain what referral spam is, and we’ll answer the most common questions that people ask about referral spam. In Part 2, we will provide a number of methods to stop referral spam. Continue reading “Website Referral Spam ~ Part 1”